Presenting Creative Work
I train your creatives to present and sell their ideas.
Brave work gets bought. Client budgets grow. Pitches get won. Awards roll in.
Presenting Creative Work is a one-day masterclass for creative agencies, in-house creative departments, design studios, and consultancies. I've run it since 2009 - over 100 times, for more than 1,200 delegates, including people from Nike, Apple, Droga5, AKQA, Wolff Olins, Leo Burnett, PlayStation, Microsoft, and The Guardian. I deliver it for D&AD too.
One-day masterclass
In person or online
For agencies, studios, and in-house creatives
8-15 delegates
Who it's for
Creative agencies whose work keeps getting watered down in the room
In-house creative departments that need to sell ideas to the business, not just make them
Consultancies and design studios growing a corporate client base
Any creative department where two or three people carry every presentation and the rest stay quiet
Learning outcomes
Through practical exercises and industry insights, your people will:
Discover the vital ingredients of persuasive and engaging presentations, both in person and on video calls.
Learn the little tricks, simple hacks, and industry secrets that make presentations truly compelling.
Bulletproof confidence and develop interpersonal capabilities for high-stakes creative discussions.
Build a framework for future presentations, creating a reusable outline for a specific project, concept, or creative piece.
Perform a compelling presentation and get valuable feedback and positive actions from the other delegates and the session leader - me.
The day runs through five sections - Know Your Content, Know Your End User, Know Your Audience, Know Yourself, and Know How to Collaborate - and finishes with learnings and commitments.
“Every single one of us loved the session. It's boosted everyone’s confidence and given us really clear builds to take into the business. Everyone hasn't stopped talking about it since.”
OPERATIONS DIRECTOR, DESIGN AGENCY
“I think it was an understatement to say the guys enjoyed your session – they absolutely LOVED IT! 5 stars across the board and by far the best course they have ever been on.”
HEAD OF HR, CREATIVE AGENCY
Format and price
One full day, £7,500. A half-day version is available at £4,500.
In person anywhere in the world, or online. Travel and accommodation outside London are quoted separately.
8-12 delegates is the sweet spot, 15 maximum
Also available as a 1:1 coaching package.
About Tom Evans
Tom Evans is a creative director, coach, and entrepreneur with 30 years' leadership experience at the highest level in the creative industries. He was Executive Creative Director at TBWA London and SapientNitro London, leading work for Nike, Adidas, Heineken, Volvo, and Four Seasons. He founded Mook, one of the UK's first digital agencies, and took it through acquisition into what became SapientNitro, and later founded BleepBleeps, a connected health business stocked by Harrods and Amazon. He has been a D&AD Masterclass Session Leader since 2009. Today he coaches founders and creative leaders, and trains creatives to present and sell their ideas.
Frequently asked questions
What is Presenting Creative Work? A one-day masterclass that trains creatives to present and sell their ideas, created and delivered by Tom Evans.
Who is it for? Creative agencies, in-house creative departments, design studios, and consultancies. Delegates are usually designers, creatives, strategists, and client services people who present work to clients.
How much does it cost? £7,500 for a full day, for up to 15 people. A half-day version is £4,500. Travel and accommodation outside London are quoted separately.
Is it available online? Yes. It runs as a virtual day, or in person.
Is this pitch training? Yes, and more. Pitches are one of the places creatives have to sell an idea, but a lot of the presenting they do is to existing clients and inside their own business. The day covers all of it.
How do I book? Book a call or email me at hello@tomevans.coach.